Go ahead, say Comprehensive Data Consumption and Analysis one more time…just kidding! Would you like to talk to a web developer but just don’t quite feel like you have the lingo down? In this article, we will be explaining tech talk used by most website developers – read on!

If you have ever worked with a website agency in building a website, then chances are you’ve heard some of these acronyms before. They can often be confusing, especially if you have never worked with websites. What does Secure Socket Layer mean? Or Transport Layer Security?? Why do I even need HTTPS? In this article we will break down some of these odd acronyms.

#1 SSL

SSL stands for Secure Sockets Layer. It’s an internet protocol for establishing authenticated and encrypted links between networked computers/servers. This is how your website keeps visitors safe. SSL has been deprecated since 1999 but is still commonly used to refer to the Certificate that gets issued to your Websites Domain.

#2 TLS

TLS stands for Transport Layer Security. Websites use the TLS protocol to communicate across a network in a way designed to prevent eavesdropping and tampering. This is how hackers are stopped from sending unwanted information to your visitors. It works by “blurring” the information sent between your website and a visitor so that other people on the internet cannot see or modify it.


HTTPS stands for Hypertext Transfer Protocol Secure. It is a Communication Protocol used to ensure the integrity of the data sent to and from your website, preventing man-in-the-middle attacks. This is achieved by having a trusted 3rd party sign a digital Certificate (Explained in this article) that is issued by the website to its visitors.

#4 Certificates

Certificates are probably one of the most talked-about concepts of websites. A certificate is a digital piece of information that a website uses to authenticate a visitor. The purpose of a Certificate by a 3rd party is to ensure that the website isn’t promoting its own security. Because of Certificates, websites achieve the HTTPS:// protocol (Or, in some browsers, the little lock icon).

#5 Meta Tags

Meta Tags are small snippets of code that enable other systems to process the information on your website. Search Engines such as Google, Yahoo and Bing all use meta tags to understand what each page of your website is about. It also tells the visitors internet browser information about the website.

#6 SEO

SEO stands for Search Engine Optimisation. It is the process of optimising (Obviously) your website for search engines to rank you better. SEO takes in all aspects of a websites page to determine how relevant it is to a person searching for something.

For example, when someone searches for “understanding tech talk”, Google will show results relevant to that search. If your page is about Coffee, but you’ve written a page title like “Tech Talk”, Google won’t rank you as high as a page that has the title “Explaining Tech Talk”. Even though your page title is similar to the search, Google knows that the “explaining” matches with “understanding” and will therefore list that page above yours.

SEO involves a lot of research into Keywords, taking into account what your competitors are using, and how you can tell Google that your page is, in fact, better than theirs.

#7 Website Back-end

It’s the back-end of a website. What more is there to say 🙂

Okay, in all seriousness. The Back-end of a website is where website owners make edits to the site. Content, images, layouts, posts, comments, etc. These are all managed on the back-end. Another common name for this is a “Content Management System”.

I hope that this has cleared up a few confusing words often used by website developers.

If you are ever confused, just remember that asking questions isn’t a bad thing, and that learning is always good.

Oh. and by the way, if you’re looking for a website developer that holds your hand every step of the way, ensuring you understand what’s happening, then you’re in the right place. Contact us today to get a free quote on a new website or improving your current site.